Jesus Ceja thinks beer drinkers have had enough of the extremely strong and hoppy brews that some companies make, so he's planning to do something different.
“It's a job to drink one of those big heavy triple IPAs and all that,” he said, as he sipped a pilsner in the tap room and brew house of Carneros Brewing Company, which opened Saturday. “It's all about enjoying the beer and the hop varietals we have and the beautiful beer we craft.”
The brewery, adjacent to Ceja Vineyards on Highway 12, is starting with a line of five beers, all relatively light in alcohol but large in flavor. None even reach 6 percent alcohol by volume, an unusual lineup in a modern microbrewery, where beers routinely soar to 8 percent and beyond and powerful India Pale Ales lead the lineup. Even his IPA is just 5.8 percent alcohol and has a more subdued hop flavor than many similar brews, particularly on the hop-crazy West Coast.
Carneros Brewing Company
Brother Pedro Ceja, a partner in the business, said Carneros Brewing will take a lesson from the family's wine business, aiming for a product that is harmonious with food.
“A lot of the IPAs that are on the market, they are not food compatible, because, I think, once you drink about half a glass, you saturate the palate where you are unable to taste the nuances, the beauty of the dish,” he said. “And so we want that balance, that compatibility of the glass and the plate.”
The lighter style also stems partly from Jesus Ceja's background as a longtime brewer at Anheuser-Busch, maker of Budweiser and other mainstream beers. In his own brewery, he wants to find a middle ground between the mild, mass-market beers he used to brew and the more challenging beers made by other craft producers.
“You have individuals who like hardly any flavor, it's basically water, and you have people who like these triple IPAs, you need a spoon to drink this stuff. ... But the majority of the people want something that is clean, that is drinkable, that can pair with food. The key to our beers is that they are not over the top.”