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Countywide effort launched to boost breastfeeding

  • Kristi Lozinto, a breastfeeding peer counselor on maternity leave, breastfeeds her son, Jackson Lozinto-Wyatt, on Wednesday at their Petaluma home. (Beth Schlanker / PD)

Doctors, nurses, public health professionals and policymakers Wednesday launched a broad two-year program to encourage breastfeeding for every baby born in Sonoma County, an effort they say will yield long-term results in health, education and the “economic security of our community.”

The collaboration, which includes all five hospitals with birthing services, is the result of a $3.5 million grant from the Centers for Disease Control and Prevention, one of 40 such grants nationwide.

The “Investing in Healthy Babies” program leverages work already begun at local hospitals to encourage mother-baby bonding immediately post-birth and to increase breastfeeding rates for the first year of a baby's life.

Giving birth is “possibly the most powerful thing a woman can do,” said Dr. Stacey Kerr, director of the Sonoma County Breastfeeding Coalition.

“And possibly the most important decision,” she said, is to breastfeed. “The most efficient, economical, nutritious, safest way to nourish a baby is the perfect food – breast milk.”

Overwhelming evidence shows breast milk provides the best nutrition for infants and that breastfeeding offers significant long-term health benefits for both infants and mothers, health officials said. Breastfed babies are better-protected against allergies, asthma, diabetes, cancer, ear infections, tooth decay, sudden-infant death syndrome and obesity than those fed with formula.

Studies also show that breastfeeding helps women return to their pre-pregnancy weight and reduces the risk of premenopausal breast cancer, ovarian cancer and osteoporosis.

Statewide breastfeeding numbers released Wednesday show that in 2012, Sonoma County outpaced the state average for babies who were breastfed to some extent at the hospital and babies that were exclusively breastfed.

At the five Sonoma County hospitals with delivery services – Sutter Hospital, Kaiser Santa Rosa, Santa Rosa Memorial Hospital, Sonoma Valley Hospital and Petaluma Valley Hospital – 97.5 percent of the 4,579 babies born were breastfed to some extent while at the hospital. That compares to the state average of 92.2 percent.

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