Viticulture briefs

WineDirect, the Napa-based provider of technology and services that help wineries reach customers directly, is opening a fulfillment center in Paso Robles.

The new facility occupies about 18,500 square feet. WineDirect is also adding 20,000 square feet to its American Canyon facility and expanding its Maple Heights, Ohio, facility from 60,000 to 115,000 square feet.

With the new Paso Robles facility, the company will make its full portfolio of direct-to-consumer services available to wineries in San Luis Obispo County. Those services include eCommerce, telesales, fulfillment and marketplace partnerships.

Free webinar on heat stress Thursday

The Sonoma County Winegrowers and Michael Saqui of the Saqui Law Group will offer a free webinar on heat stress, confined spaces and night work compliance.

The one-hour webinar will be held Thursday from 9:30-10:30 a.m. It will contain critical information to help growers and vintners protect their workforce and remain legally compliant with Cal/OSHA regulations.

Vineyard owners and managers, vineyard management companies and farm labor contractors are encouraged to participate.

RSVP by June 17. For more information contact Karen at 707-522-5862 or karen@sonomawinegrape.org.

SSU to hold seminar on wine clubs Thursday

Wine clubs are a useful way to build customer and brand loyalty. Yet generating interest, capturing members and sustaining them is challenging.

Sonoma State University will hold a forum at 5:30 p.m. Thursday in Darwin 103 to examine ways wineries can meet the challenge. Speakers include Richard Kline, founder and CEO of eWinery Solutions; Ahin Thomas, president of Vintners’ Alliance and Steven Cuellar of SSU’s School of Business and Economics.

Topics will include measuring marketing effectiveness, using modern technology to increase wine club membership, decreasing attrition and increasing member lifetime. Wine and cheese will be served following the presentation.

RSVP to Jessica Heing at jessica.heing@sonoma.edu or by calling 664-3347 by Monday. Admission at the door is $20 with proceeds benefiting the Wine Business Institute, cash or check only.

Compiled by Cathy Bussewitz. Submit items to cathy.bussewitz@pressdemocrat.com.

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