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Why Pacific Market shut Rohnert Park store

  • Outside Pacific Market in Rohnert Park, Carole Naas, left, Morgan Peterson and Cayla Frost read a sign on the front door announcing the store's closure on Sunday, Feb. 20, 2011. (CRISTA JEREMIASON / The Press Democrat)

Pacific Market on Sunday shut its Rohnert Park grocery store.

“That location's sales have, unfortunately, been a disappointment to us for the last couple years,” said Ken Silveira, co-owner and president of the Sebastopol-based company. “It didn't meet the projections we had when we opened it four years ago.”

Only about 10 of the store's 50 employees will be retained, Silveria said.

“That's the most unfortunate part,” Silveira said Sunday. “It's a very sad day for our company.”

He declined to say when the company decided to shut the store on Golf Course Drive. The company also has a Pacific Market in Sebastopol and Santa Rosa.

The recession played a part in the store's difficulty, Silveira said. The company had planned on more people living in the area, but stalled residential developments that would have added up to 1,000 homes in north Rohnert Park stalled as the real estate market collapsed.

Pacific Market announced the closure of the 33,000-square-foot store with a note taped to the front door Sunday morning.

A steady stream of rebuffed customers reacted to the note with dismay.

“Holy smokes,” said a woman dressed in her Sunday finery, who was making a pit stop on her way home from church.

A short while later, as a new group of would-be customers arrived, one man proclaimed, “Oh, my God.”

A woman who had walked up behind him said, “It was open yesterday. No one even said anything.”

Inside the store, workers could be seen clearing shelves and loading items into boxes and carts.

One of those rebuffed customers was Michael Williams, who lives with his wife and family a few blocks away.

“It's pretty intense,” he said. “It's going to be a big nuisance.”

Like others, Williams' family frequented the store to pick up last-minute snacks and cooking supplies.

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